This Magazine is directed toward the truck enthusiast who is looking to build what truck they have. The cover is a very cool up close shot of an older diesel truck off-roading. The truck is custom built and is showing parts advertised on the cover. There is also bright contrasting lettering that pops out at you and represents the company well. The magazine company "Diesel Power" has not won any awards. The ads in the magazine are frequent and pop up every 2 pages. The ads were mainly directed towards men with lots of truck parts, tobacco products, and liquor advertising.
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