Audience Engagement 3

This magazine, Truckin, is similar to what my magazine is. Instead of featuring the new stock trucks, it features modified truck which may not be new. This will help involve the deeper truck enthusiasts who are looking for ideas for their build or new parts for their truck. The truck on the cover photo is very out there and will definitely catch the eye of anyone who knows something about trucks. The audience being represented to this magazine has to be more centralized because some of the articles in this magazine are listing new parts and performance benefits, and it would be hard to fully get a grasp of what the author is trying to describe with no background knowledge. This will also change the age group being that most older men do not like or would never want to own a truck that you have to spend 60k+ on in mods because the resale value would make it not worth it. This means that this magazine is targeting the mid age/schoolers that are into trucks.

Audience Engagement 2

This magazine, Truck Trend, features the first year of all of the leading competitors new body styles of their vehicles. This will draw a lot of attention to the male viewers who keep up to date on the major truck companies. This magazine however, features an article directed towards women showing a sporty, luxury "mom car" which is the 2029 Range rover. The diversity shown by this magazine can help expand the audience trying to be reached. The main thing that caught me when I saw this magazine is the new body style of the ram 1500 which is starting to compete and get close to the sales of the f-150. People also know this and when Truck Trend features an article and has the Ram as the biggest truck on the cover page it will draw people in to read and debate between the two now that the ram has more and better features than the f-150.

Audience Engagement 1

In this magazine, Car and Driver focuses on how to appeal to the male audience. They feature the new reveal of how ford is bringing back an iconic car. This helps to engage older readers because they will remember it from their time and it will help engage newer readers because they will be raving about the new Bronco. In the magazine it features many car parts and tips which would be useful for the younger audience whom have time to build their project vehicles. This being because as people get older they do not have the time to build their dream car when they have many more expenses with kids, a wife, and a larger house. Car and driver also does a great job featuring male oriented ads such as chewing tobacco and hunting apparel. 

Target Audience

The audience I am aiming for is primarily males. The age range can vary being that males are primarily attracted to automotive information. Based on research from other magazines, I have also realized that ads are centralized to men showing men's clothing brands, chewing tobacco, and men's cologne. Being that the age range could vary immensely I will try to target specifically kids in college/high school who are on a budget. I will do this by featuring other high schoolers/college students who have affordable yet good looking builds. This can help inspire others and help them where to find good looking modifications for cheaper. Though I am targeting students in school, people who do not want to spend a fortune on their build will also be interested in my magazine. This will help broaden my audience and increase the amount of people who would desire my magazine.

Feedback and Revisions

There are some things I need to add to my magazine to improve its appearance and structure. One of the things I knew off the bat is that I need to schedule a new photoshoot for my cover photo. It is a very good shot but the lighting is low and if it was printed on paper it would not show up well. I also will need to add page numbers to my articles which is something that flipped my mind. Another addition would be to use a more masculine/sporty cover font which would give a more masculine apperance. I would also need to fix the edges of my article to make everything more uniform. The feedback from my magazine was decent and the camera shots I had were very nice. I have minor grammer issues that I need to fix which is also needed. In my article I would like to change the second landscape photo to show a variety of camera shots taken and not two from the same angle.

Use of Conventions

The product I submitted used conventions of other automotive magazines. The way I laid out the photos of the trucks was based off of the way MotorTrend lays out their automotive pictures. I also used the title layout to replicate TruckTrends layout by using the sub title fonts in the bottom right corner with previews. I tried to shoot my cover photo at a canted angle because that was a very common trend with all of the truck magazines I observed. The audience that would be reading my magazine will be from ages 14-30. I chose to make a magazine featuring the trucks/cars that kids around the same age built. This will demonstrate that an affordable good looking build is achievable. There still will be interest from kids under 14 years old and men over 30 because most men will appriciate a nice looking truck/car. Some children become fascinated for automotive vehicles at a young age by looking at pictures of trucks/cars which is another way my magazine could be viewed.