This magazine, Truck Trend, features the first year of all of the leading competitors new body styles of their vehicles. This will draw a lot of attention to the male viewers who keep up to date on the major truck companies. This magazine however, features an article directed towards women showing a sporty, luxury "mom car" which is the 2029 Range rover. The diversity shown by this magazine can help expand the audience trying to be reached. The main thing that caught me when I saw this magazine is the new body style of the ram 1500 which is starting to compete and get close to the sales of the f-150. People also know this and when Truck Trend features an article and has the Ram as the biggest truck on the cover page it will draw people in to read and debate between the two now that the ram has more and better features than the f-150.
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